You know when you’re cleaning out your closet, and you find some treasured relic which sends you into a pen-ultimate burst of giddiness? Perhaps your prom dress? Wedding dress? Baby album? Or the skinny jeans that still fit like a second skin?
That’s precisely how I feel about this blog. It’s my baby album, prom dress and high-waisted mom jeans all-in-one. Recently, I made a major decision to dust it off, bring it back to life and expand a few sections. I can’t speak about what’s to come…it’s in the works…but I can talk about why I made this decision.
I’ve been happily seated in the women-run-business space for a long time now. I’ve shouted, “I’m a my own boss,” through multiple ventures including building a profitable blog, licensing an invention & owning a U.S. Patent, coaching women to do the same, and making a name for myself as Women’s Fiction/Romance author. If anyone tells you that authoring/writing isn’t a business, they’re daft.
Writing, which is my most favorite way to spend time, takes a back-burner to marketing plans, advertising courses, cover selection, going over edits, and spending time with readers.
In other words, you have to KNOW your marketplace before sending a book, product, widget into the world. Know it intimately. Sometimes more intimately than your husband.
As in every industry there are people who know what they’re doing and ones who only think they do.
Continued education becomes a must, keeping up with trends is crucial, and often—shutting your mouth and listening and observing. I’ve seen people do this well and others muck it up beyond belief. Coming from the mom-blog world which feels heavily regulated compared to the book world, I was shocked to see the way people treated their writing (therefore their business) less than a hobby.
WHAT IS the freaking point then? 0. Zip. Zero sum gained.
Anyway, I digress. Recently, I was having a conversation on current trends in business, specifically the Dry Bar and Alli Webb. I’ve covered her before so it’s nothing new. She saw a need, capitalized on it and did it best—better than everyone else. All the while, she made it look easy. No one saw the hard hours when her hair was more than likely not done. Now, Dry Bar is popping up everywhere, and I hear people wonder: WHY not in my ‘hood? We love it, want it.
Well, how many of you want it? Love it?
I tossed the words demographic out. Average income. People per square foot.
There’s a formula. Not only want in business.
Which I believe is at the crux of treating a business less than or equal to a hobby. We think we want it, but we don’t want to “work it.” We look at our neighbor, the person next to us in the coffee shop, or someone featured in a magazine and think I can have that easy-peasy.
There have been weeks, my children despise me. I work too hard. I work on Sunday. I meet at 8 p.m. with a coaching client who wants to start a business.
There are other weeks where I go to the pool on Wednesday with my family (probably because I worked all weekend). Sadly, balance is limited. Sometimes I have it by the lasso, other times it’s not even in my realm.
What I don’t do is ever treat anything less than a hobby.
Not with my name on it.