Last week, I was listening to a podcast on “branding” while de-cluttering my desk (by the way – my desk is a mess all over again). What I took away from the podcast is that the brand is reflected in all aspects of the business. Obviously. If you have successfully branded your business, you already know this. BUT, if you are just building a business, successful branding takes time.
As the desk cleaning began to take more and more time, I started to reflect on how I got to my current place, my brand.
I did not just wake up one morning and say “today is the day – I am starting not one but two business ventures” rather there was a gradual progression that led to this point. A path that was unprecedented for me and with little direction or help from others.
A few years ago, I began to consider what life would be like as my boys gained independence. For at home moms, it is a scary thought that your little “charges” may not need you as much one day! I began to explore my options. I scheduled information interviews with people in positions of interest, took a few continuing education credits, met with the alumni department of my graduate school, and basically floundered about how to put it all together.
I accepted a part-time job subbing for a preschool, increased my volunteer positions, and took a number of job interviews. The job interviews were INTERESTING! You may have read in an earlier post that I have a Master of Social Work. Well, I responded to one job posting about a need for a hospital social worker…turned out to be a job for an abortion clinic counselor.
There were other interviews. Positions that allowed for no time off until I worked there a year…no allowances to attend the Thanksgiving play at the boys school, no flexibility in hours, etc . Obviously, I did not find a right match. That was the beginning of my brand – Who can inspire at home moms? Who can help, aid or assist? I was onto something ….