prototypes & the attack of the bra-zilla

Time – 5:00 a.m.

Have you ever been so excited that you cannot even get the words out?  I am!  I am not suffering from writer’s block, but rather an overflow of what wants to come out of my brain…A little crazy!!  I always have A LOT to say about everything, but this time, I cannot organize the thoughts to create a blog.  I considered shooting a quick video, but then decided that could become a long video of me rambling and rambling and rambling.  Obviously, that would not be very EFFECTIVE.  So, I am trying to organize the blog this morning, but I cannot say what time I will finish……I am “Bra-zilla” gone mad! (thanks again to a friend for yet another bra related nickname).

Time – 10:30 a.m.

I know that many of you have been waiting for the big reveal of the prototype, and I just wanted to bring you up to speed.  I have had so many comments & questions: What are you doing playing with bras all the time?;  Are you making a bra?; I wear a 36C; I wear an A cup; What is a “braduct?”; Can I See your prototype?  So, here you go with some answers.  Backngroovemom is working hard behind the scenes on lingerie-related products. At the moment, I am focusing on a bra related item.  That is all I can say for now, but very soon our bra-related products will be available for test marketing!  Who knows?  I may call on YOU to test market.

This week also involved a quick shopping trip to Victoria’s Secret.  We needed a few size B bras for “prototype playtime.”  I took advantage of the moment to pick up a few items for myself.  I have to put a little plug in for the new Incredible Racerback Demi Bra by V.S.  I figured since I have been spending so much time in the company of bras, I would occasionally give a quick review.  The Incredible Racer Back is a new style by V.S., and incredibly smooth.  It is perfect for under a tight fitting shirt because it shapes smoothly without creating any lines. I have tried the Incredible Bra out, and it is now Backngroovemom- Recommended.

Which brings me back to the Backngroovemom “Braduct”…..Braduct evolved out of a conversation with my 10-year-old (JB) about my upcoming product.  Yes, he did sign a non-disclosure, and we have not dared share any information with my 7-year-old (BB).  If you know BB, you know that he cannot keep his lips zipped on anything.  However, JB expertly identified that Backngroovemom was not creating a product, but rather a Braduct.  Braduct is a very important piece of our marketing!

Time – 2 p.m. (home from marketing/branding lunch with @musmanno — which needs its own post)

As for the prototype, Prototype Guy and I are getting ready to manufacture the first batch of Braducts for our own testing and refining.  This is a very exciting stage because I am really seeing my idea come alive and start to resemble what I was originally envisioning.  WOW!  At the same time, Braduct names and marketing are finalizing, so we will be ready for a soft launch before you know it.

I just want to say thanks for bearing with me! I promise not to disappoint at the end of this journey (as prototype guy already recognized, I will be on to product #2 at that point).  Looking forward to sharing many Braducts with all of you!

{ 11 comments… add one }

  • Fiona Stolze January 20, 2011, 3:09 PM

    Loved this. I got all excited just reading it. I had to privilege of visiting a V.S. branch in Houston when I flew to the US 2 years ago. Fabulous shop. I was in there for ages! I’m really looking forward to seeing what you’re cooking up.

    Fiona Stolze

  • Geraldine Gabriel January 20, 2011, 8:40 PM

    I am a big advocate of “following your dreams” and making big things happen.

    I can’t wait to see what you have in store for the world! I believe in you already because you believe in yourself…..

  • Shane Shaps January 21, 2011, 3:24 PM

    Awesome, Rachel. If you need a tester in KY, let me know!

  • Rachel H Blaufeld January 22, 2011, 5:54 PM

    shane – absolutely!

  • Nicole January 24, 2011, 8:52 AM

    Rachel – the suspense is killing me! Great build up, can’t wait to find out more. Loved your friend’s comment “why are you playing with bras all time?”.

  • Rachel H Blaufeld January 29, 2011, 12:47 PM

  • Pat Zahn February 3, 2011, 2:13 PM

    oooh…might have to go to VS after meeting to snag that animal print. You are building a buzz!

  • Tara March 1, 2011, 1:55 PM

    Hi Rachel,

    Good luck with your invention, its great to follow along and see someones progress. I am trying to learn as much as I can about the inventing business too, but think I want to try and go the licensing route.

    Good luck – just followed you on twitter so I can keep updated


    • Rachel Blaufeld March 4, 2011, 8:16 PM

      Tara – Thanks for following here and on twitter! I appreciate it, and I hope to share some info that is useful for you. I think that you have to pick the route that matches your plan…you cannot go wrong then. Please feel free to message me if you want to talk further! Rachel

  • Cindy June 18, 2012, 7:15 PM

    So excited for the big reveal! My girls and I would be delighted to test out the “Braduct” when the time comes!! – Cindy : )

    • Rachel Blaufeld June 19, 2012, 11:39 AM

      I am excited too – just need to figure out when! that is the million dollar question!


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