getting ready for business tools for mompreneurs

By now you probably know that I am a big fan of StartupNation.  Why?  I am not being compensated by them, endorsed by them, or really connected to them in any way. So, why do I continually promote them?  Simply, because it works!  When an entrepreneur – either new or seasoned – turns to StartupNation for tips, the advice is there! So much information is available and you do not feel like there is a “catch.”  It is a great site to look for answers and hook up with other start-up business owners.  This piece is especially invaluable for mompreneurs.

Often, if a mom has either been home for a few years or is moving from the traditional workplace to being a mompreneur….capital and advice could be limited.  Hiring a professional coach or advisor at that point may not be a reality, and StartupNation can help her gain knowledge and connect with others. The website provides easy access for moms (and all start-up business owners) to move forward with their dreams.

I have connected with some really fabulous women entrepreneurs through StartupNation, and it has become a really unique experience of us supporting one another.  Recently, I skyped with a fellow StartupNation mompreneur with a baby, 2 cats, and a few dogs all jumping around the call.  It was not the least bit distracting! We, moms, get that part of our life, and we were able to share great information with each other despite many distractions.  We accomplished a great deal on this call, and I never would have made this contact if it were not for StartupNation.

Obviously, anyone using the site will want to read Jeff & Rich Sloan’s book, StartupNation.  You can download it right to your kindle in seconds.  I mean, we should give StartupNation a tiny bit of our money!

As my test marketing of the braduct is about to begin shortly, and my business becomes less of a desert mirage, I am focusing on some key points from the up & running section of the book —   I wanted to share some of these points with you because they are crucial to really getting up and running:

1) Do NOT make decisions in a vacuum! Why? A small amount of feedback can lead to false market confidence.  This could be crippling!
2) As a small business owner – separate business from personal finances. Very Important for me (and many mompreneurs) since filing all the appropriate paperwork will be a new task for me…I want to make sure that I do not get confused, and I do things right!
3) Work “smart” rather than put in long hours of mediocre work.  As a mom, wife, daughter, volunteer, basketball cheerleader, blogger and mompreneur – this is a natural fit for me.  I can do more in an hour at 5 a.m. than if I sat at a desk all day.
4) When looking at production, look for ways to lower cost. Maybe a larger run? A different manufacturer? Super critical to me as I explore my first and second runs of the braduct.

If you are an aspiring mompreneur, get the book, check the website, share resources with others, and feel free to reach out to me.  I am happy to share more about my growing adventure!

Note: I am now a weekly guest blogger for StartupNation, however, I still was not compensated in any way for this post.

{ 3 comments… add one }

  • Nicole February 7, 2011, 6:03 PM

    I too love Start-Up Nation. Especially since that is how we met.

    As the other half of the Skype call I must say I appreciated how we both just took in stride and made it work.

    • Michelle February 8, 2011, 7:19 PM

      I totally agree! StartupNation is the place to go when beginning. More and more (thank goodness) business is about authentic connections, mutual support and guidance. StartupNation is a great place to find all of this. Thanks for sharing such a great resource – and one that costs nothing!

  • Janice Schwarz February 10, 2011, 2:27 PM

    I’m just really starting to use StartUpNation a bit more. At the very least, it’s nice interacting with other business owners that are facing a lot of the same challenges.


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