Never say Never, Never say Never……
That’s right! I am quoting Justin Bieber. Believe me when I say, I cannot believe it myself! After the Grammys last night, you are more than likely at maximum capacity with musical performers, but hear me out……Over the weekend, I joined a group of my friends who have daughters (remember – I only have boys) to go see Justin Bieber, Never Say Never in 3D. I am sure you are saying “NEVER” – that you would never go see this movie. Guess what? The movie was a lot of fun AND I learned something! Besides the fact that Bieber’s mom, grandparents, agent, vocal coach, and Usher tell a compelling story about Justin and his life, the movie is really about branding. You heard correctly – branding. If you are starting a business, growing a business, or rebuilding a business – GO see this movie!
Have I piqued your interest now? I do not want to give away too much of the movie, so I will just say that Justin Bieber and his team did the unthinkable. They built a brand from scratch at lightning speed. Bieber created a brand large enough to sell out Madison Square Garden on his first tour — something other musical artists may never be able to do. Hence – Never say Never.
Guess what type of tools, Bieber & team used in building their brand? If you said, You Tube and Twitter – You are right. If you know someone who doubts the power of these tools, take them on a date to this flick. They will probably Never say Never in regards to Twitter after seeing this movie.
When developing a new business or breathing new life into a current business, it is crucial to believe in oneself, create a strong brand, and live the brand to its fullest. This is what Justin did, and it is what you have to do as a mompreneur, solopreneur, entrepreneur. It is not enough to do just one of these, but you have to do all three — believe, create, and live your brand. Wavering and acting wishy-washy in your own brand is the worst action you can do. If you do not believe in your own brand, no one else will either!
I always live my brand whether making a decision on creating potential logos to what I wear to a conference and everything in between. This is what you have to do when throwing yourself into the ring as a start-up business. Brand is how we differentiate ourselves, claim territory & customers, and leave a lasting impression. One example for me is I am all about “getting a groove back” – it does not matter what type of groove, but getting a new groove after losing a vibe somewhere along the path of life. I am a mom, wife, woman getting a new groove. Recently, I chatted up the camera guy for the Spark and Hustle Recap Video – without even knowing it, “Back in the Groove” entered into my testimonial. I was truly living my brand!
Today is Monday, the start of a new week, & February 14 — Valentine’s Day. It is the perfect day to LOVE your brand. Please share – What is one way that you live and love your brand? AND, do not forget to Never say Never when it comes to your brand and business.