What the hell is going with the Braduct, you are probably asking? I have not written about the Braduct in a long while and this has been intentional – I have been in a regrouping phase of Research and Development. Believe me, I did not want to deny any of you information or updates, I just needed time to regroup on the arduous path in front me. You all know that I am extremely impatient and, therefore, set ABSOLUTELY RIDICULOUS timelines for myself. After a bit of searching and examining what I was really trying to do, I am now able to proceed forward with the R&D phase.
Just to bring all of you up to speed…..last year, I had an inkling of an idea for a bra-related product. I began the VERY LONG journey of nurturing this idea from the confines of my brain to the Women of America. Along the way, my ten-year old son (who blushes endlessly when he hears the word bra) exclaimed that I was not working on a bra-related product but rather a BRADUCT. The term Braduct was born after this, and although this is not the official product name, we now affectionately refer to the item as a Braduct.
Over the last 8 months, I have met some of the best people to aid and facilitate in the process……I first met “prototype guy” in a coffee shop to discuss the details of him taking on the task of helping me with designing a prototype. I anxiously awaited his answer over last Thanksgiving, and when he gave the project a thumbs up, I was ecstatic. Prototype Guy and I are now like an old married couple….we know what to expect from one another and prepare accordingly. A few months back, we were struggling with a few material based issues, so we engaged with Prototype Guy 2. I was speculative about this, but Prototype Guy 1 did not steer me wrong AND now we are back on track (hear fireworks in the background).
Initially, I was hoping to be Testing by now (haha – I know), so when we realized that we needed to go back to the drawing board, I wanted to tuck my tail between my legs and give up. This only lasted for a day or 2, and then I was ready to go again…..I have been called dogged in my approach to most of life before, and I guess that I am. I was NOT going to give up. Over a series of skype conference calls and face-to-face meetings, my team and I have visualized an even better, improved Braduct.
Unfortunately, NO, I am not ready to fully disclose or share, but rather to say that the Braduct is alive and well! We are examining material selections at this point and pinpointing the best way to create our models…..just then and maybe then, will I be ready to test. Maybe! Although, there will be many steps after that….
What I do like to share are little gems of wisdom that I gather with my Readers, so here you go:
Little pearls of invention advice….
-When I first started the process, Leslie Haywood, Inventor of Grill Charms, told me that she went from idea to market in 18 months AND that was FAST…..underlying meaning = inventing takes time!
-I was lucky to meet with Tony Shaw, an inventor & expert at over-seas importing, and he imparted with me these three words – FOCUS, FOCUS, FOCUS.
-Finally, from my own Prototype Guy 2, when searching for something on the internet, as in a particular material, and you are not having success, it may take days of trying various terms/words AND then you hit on the right one…….
Inventing takes an enormous amount of TIME, EXPERTISE, PATIENCE, FOCUS, RESEARCH, and we cannot forget – FUNDING.
I will leave you with a link for a video on funding (food for thought for your Monday) by the Brain Trust at StartupNation. Any thoughts – please share! Rachel