Spark & Hustle – My ‘Playgroup’ of Choice

I am back from my second Spark and Hustle Conference with Tory Johnson, but this post is not dedicated to the actual conference….Don’t get me wrong, I love Tory and all the amazing speakers that she gathers (read about my first conference here).  BUT, what is even greater than the conference line-up at Spark and Hustle are the bonds formed.









I remember when I was a new mom with a screaming baby, trying to navigate feeding schedules and diaper changes, suffering due to no sleep, managing dear husband’s crazy work/travel schedule, and at best – barely surviving the first few months (without coffee and eye concealer).  Being the problem solver that I am, what did I do?  I built a network.

I am not unique.  Many of you moms have been there aching for a shower, wearing spit-up and poo, and learning how to live life sleep-deprived.  You also discovered that aligning with a mom who already successfully survived your current stage or forming playgroups was an amazing survival mechanism.  There is great comfort in being in the trenches with a few others than by yourself.

As mompreneurs or women in start-up business, we can also tend to feel like we are drowning.  We do not abandon our mom responsibilities and often work a day job as we build our ideas.  Add to all this the deep waters of setting up a business, running a business while cooking dinner, or growing something beyond our wildest dreams, and a woman can feel pretty ALONE.

Why do we feel ALONE?  I call this phenomenon “sorority life meets the mompreneur world.”  I cannot tell you how many budding mompreneurs speak to me about the general isolation that they feel when starting out and trying to locate a support system.  We all need a few cheerleaders, and in a funnel of cattiness that is sometimes hard to locate.

Not at Spark and Hustle with Tory Johnson though!  After spending 2 weekends now at Spark and Hustle in 2 very different cities, I can truly say that the BBF’s (best biz friends) that I made on both occasions are true blue.  This is certainly an atmosphere created by Tory.  Tory is so accessible, not just in taking pictures and chatting, but in sharing vital information.

This accessibility sets the stage for all the women involved to feel and build their own sorority.

The Spark and Hustle sorority is different though because it grows and expands without any air of exclusivity.  Women from the East Coast to the West Coast follow the #sparkandhustle hashtag joining the conversation, listen to Tory’s free coaching calls, and connect on Tory’s Facebook page.  There is a sense that there is always room for one more.

In February, I attended Spark and Hustle in Los Angeles, and this past week in Atlanta, I went to dinner with a fellow mompreneur that I met in L.A.  What a unique experience to meet another woman several steps ahead of me, stay in touch, and have dinner discussing my biz progress!  A mompreneur playgroup of sorts.

Tory is a role model for all moms in business, and I strive to provide that type of environment for all the Stay-at-Home Moms looking to branch out, build a business, and fit it all in with being a mom.  Anyone can join in here at Back’nGrooveMom, and I hope that as my site expands, we become the virtual playgroup for budding mompreneurs.

Have a question?  Looking to connect with others?  Leave a comment below….let’s get the connections and conversation started!  Rachel

{ 6 comments… add one }

  • Emily July 27, 2011, 10:42 AM

    So glad you’ve got connected! It’s a great feeling, isn’t it? 🙂
    Emily recently posted..When Your Family Doesn’t “Get” How You EatMy Profile

  • Jen Sako July 27, 2011, 1:37 PM

    I have really appreciated the way that you have reached out to me after my move to Pittsburgh! It’s nice to have built-in friends that know what I am going through!
    Jen Sako recently posted..Speaking of Style…My Profile

  • Rachel Blaufeld July 27, 2011, 4:35 PM

    Emily — yes it is!!! I hope to do the same for others.

    Jen — I know that we are going to be long-time biz friends….so great to have you here!


  • Kara July 22, 2012, 6:50 PM

    I just love learning from all that I have to offer. So much so that I am dying to come to Pittsburgh for more connections and friendship time. Esteem Team!

  • Kara July 22, 2012, 6:52 PM

    So typical! Learning from you not I. Lol


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