Keeping in stride with my earlier post this week comparing my current status (kids at sleepover camp) to Sex and the City, this post is about loving your city! Now, I am sure that you are saying, “What do you mean? Loving our city? What does that have to do with mompreneur-hood?” I say that it has everything to do with being a successful mompreneur.
How so? I am not saying that you should not want national notoriety, build your brand super big, or gasp – envision yourself on GMA. I am simply suggesting that the local level counts.
As SAHM’s, WAHM’s, and mompreneurs, we know the value of Twitter, Facebook, LinkedIn, etc in our marketing, self-promotion, and branding. We strive to connect with tweeps all over the country to get our name out there, and no one can discount the fun of going to a national convention and people saying “WOW – you are the woman behind Back’nGroovemom.”
Put all of this aside for a moment and think about small business in the days before the internet. Small biz survived because of local businesses supporting other local businesses. Those of us who use a home office and control our destiny from behind our laptops (myself included), need to get out there every now and again. We need local connections to survive.
Lately, I noticed that I do more online shopping, spend a little more time working in loungewear, and elected for the dry cleaning pick up and delivery service. While these are all amazing options, I realized that right here in my city, Pittsburgh, PA (which is a small town in comparison to most cities), there is greatness that I am missing while behind my laptop. Although not everyone is on the social media for biz bandwagon here (Pittsburgh is catching up on this), I cannot hide behind my Mac.
Re-discovering some of the local jewels and establishing rapport with businesses that may or already do support Back’nGrooveMom is on the forefront for me. This past weekend, I took in the ShadySide Sidewalk Sale. It was great walking through Walnut Street, checking for bargains, and catching up with shop owners. Last week, I shopped for authentic Italian ingredients in the Strip Wholesale District. My site is designed, branded, and built locally by Idea Mill, and I love going over to East Side and visiting their offices by Vanilla Cupcakes.
Over a girls night out last night, I discussed my upcoming adventure to Downtown Pittsburgh tomorrow to meet with my Patent Attorney. I decided to meet my cousin (and non-disclosure consultant) while in town also. Stemming from this conversation, a challenge evolved. Leave the home office for a few hours, jump on some public transportation, do business Downtown, and get out in the city that I inhabit.
Not being one to turn down a challenge, today I mapped my bus route. Here is to tomorrow, a day of building a rapport with my city! As they say – Go Local.
Follow my adventures @backngroovemom