Go Local – Love Your City

Keeping in stride with my earlier post this week comparing my current status (kids at sleepover camp) to Sex and the City, this post is about loving your city!  Now, I am sure that you are saying, “What do you mean? Loving our city? What does that have to do with mompreneur-hood?”  I say that it has everything to do with being a successful mompreneur.

How so?  I am not saying that you should not want national notoriety, build your brand super big, or gasp – envision yourself on GMA.  I am simply suggesting that the local level counts.

As SAHM’s, WAHM’s, and mompreneurs, we know the value of Twitter, Facebook, LinkedIn, etc in our marketing, self-promotion, and branding.  We strive to connect with tweeps all over the country to get our name out there, and no one can discount the fun of going to a national convention and people saying “WOW – you are the woman behind Back’nGroovemom.”

Put all of this aside for a moment and think about small business in the days before the internet.  Small biz survived because of local businesses supporting other local businesses.  Those of us who use a home office and control our destiny from behind our laptops (myself included), need to get out there every now and again.  We need local connections to survive.

Lately, I noticed that I do more online shopping, spend a little more time working in loungewear, and elected for the dry cleaning pick up and delivery service.  While these are all amazing options, I realized that right here in my city, Pittsburgh, PA (which is a small town in comparison to most cities), there is greatness that I am missing while behind my laptop.  Although not everyone is on the social media for biz bandwagon here (Pittsburgh is catching up on this), I cannot hide behind my Mac.

Re-discovering some of the local jewels and establishing rapport with businesses that may or already do support Back’nGrooveMom is on the forefront for me.  This past weekend, I took in the ShadySide Sidewalk Sale.  It was great walking through Walnut Street, checking for bargains, and catching up with shop owners. Last week, I shopped for authentic Italian ingredients in the Strip Wholesale District.  My site is designed, branded, and built locally by Idea Mill, and I love going over to East Side and visiting their offices by Vanilla Cupcakes.

Over a girls night out last night, I discussed my upcoming adventure to Downtown Pittsburgh tomorrow to meet with my Patent Attorney.  I decided to meet my cousin (and non-disclosure consultant) while in town also.  Stemming from this conversation, a challenge evolved.  Leave the home office for a few hours, jump on some public transportation, do business Downtown, and get out in the city that I inhabit.

Not being one to turn down a challenge, today I mapped my bus route.  Here is to tomorrow, a day of building a rapport with my city!  As they say – Go Local.

Follow my adventures @backngroovemom

{ 2 comments… add one }

  • Judy Goldman August 3, 2011, 3:23 PM

    Pittsburgh is a great city. Thanks backngroovemom for recognizing our local appeal. We are a city with fine universities, a major medical center, a thriving cultural district, and of course, the Pirates and the Steelers.
    Hop on that bus!

  • Ali Kahn August 3, 2011, 4:18 PM

    I can’t wait to see where your challenge takes you tomorrow. Make sure you check in often so we (especially Pittsburghers who have moved away) can appreciate your Pittsburgh adventure! Have fun:-)


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