Small Biz should Go Local & More

This week I veered off the normal course for a moment only to discover something crucial: In an internet-focused world, it is easy to lose sight of the local level.  I am born and bred in Pittsburgh, PA.  I only left for a few years to attend college at Penn State in Central PA.  I am sure that this seems small town girlish, but fear not – I am well travelled….BUT, no matter where I go, I still love my hometown.

I have roots in Pittsburgh, and for better or worse, I settled here to raise my kids near family and long time friends.  All that being said, my laptop and travels allow me to meet people all over the globe.  As my brand, Back’nGrooveMom, took flight, the web gave me easy access to introduce it to so many women.  Writing, inspiring, and networking with all these moms from Los Angeles to Luxembourg is thrilling.

However, as I wrote earlier in the week, it was time to fall in love with my city all over again, and that is exactly what I did.  The face of small business has transitioned to much more internet driven, but that should not discount the importance of staying active locally for small business.  So, yesterday I jumped on some public transportation to Downtown Pittsburgh.

What did I discover?  First of all, our public transportation system gets a lot of criticism and I cannot speak to that because I am not a logistics person.  I can say that the transportation audience is eclectic and awesome in the city. I loved the vibe of all the university students mixed in with Pittsburghers heading Downtown to work in office jobs, retail and more.

The city was bustling all day as I WALKED between appointments.  The restaurants Downtown were busy and the stores busy.  I filled with pride from MY city.  I also made a mental note to not miss out on catching something in the Cultural District this year.

As I sit in my home office today, I make a commitment to myself.  I must make an effort to get out in my city and network and support local small business.  Just another goal for the 4th quarter and beyond, but extremely necessary.

 

 

 

I am also so excited that after school starts, I am making plans to organize a Pittsburgh mompreneur networking tweetup.  This is surely going to be a local blast…..Let me know if you are in!

 

If you are from Pittsburgh or not, share how you take part in your local community? Rachel


{ 5 comments… add one }

  • Dr. G August 5, 2011, 3:39 PM

    This is a great point. Our experiences, expertise and influence are strongest close to home. As much as we might want to cultivate our “national brands,” it is where we live that we can do the most. And, as you often point out here, success is about relationship. How nice to do what we’ve done – find someone on the web that we can connect with locally!

    Looking forward to making the Pittsburgh TweetUp a big success!
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    • Rachel Blaufeld August 7, 2011, 9:55 PM

      Debi…thanks for a dose of excitement! I am thrilled to connect with u locally and in cyberworld! Here is to many great happenings…Rachel

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  • Emily August 6, 2011, 2:32 PM

    It’s so easy to get caught up in our own little worlds and forget about the community at large. But not every place has much happening as Pittsburgh…
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  • Nicole Fende August 11, 2011, 10:04 AM

    You point out a huge blind spot for many online. There is an entire world out there, and many of those people are not on Twitter, they don’t use LinkedIn and FB is just for Friends & Family.

    Since I’m married to a guy who doesn’t use Twitter or FB (although he’s on LinkedIn for professional stuff) he keeps me rooted. When I start getting too out there he says, “Nicole what the heck are you talking about”. Thanks for the reminder we should all unplug and pay attention.
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  • Stacie Walker September 8, 2011, 5:12 PM

    Rachel,

    You are so right when it comes to networking in our local communities. It is important to reach out to people in the very city we live in. I think it is a huge advantage for anyone new to the entrepreneurial world to work with their local community and their online communities.

    To Your Success,

    Stacie Walker
    WomanInLeadership.com
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