Blogging Do’s & Don’ts (IMO)

This blog is turning ONE year old on Friday! I cannot believe it! WOOHOO!

No, I am not at home right now dressed in my ‘backngroovemom cheerleading outfit’ and dancing around.

I am in jeans, and clearly avoiding the ‘happy anniversary to me’ post that is on my to-do list.  The whole ‘YAY for me’ concept is really not my style.

Rather I am blasting Pandora and reflecting.  Reflecting on the past year, and normally when I reflect, I think of everything that I do NOT want to do in my business.  Weird.  I am fully aware.

Over the course of the last year, I have come to learn a lot.  I am a fast learner (just ask my family).  Of course, I made and will continue to make mistakes (I always own up to them), but needless to say, I know a bit (a lot) just enough about blogging.  Enough to be asked with regularity, ‘Can you give me a few blogging tips?’

Luckily, I am a sharer.

For lack of not being ready to share my reflections or sing ‘happy anniversary to me,’ I thought I would share my TOP Blogging Do’s and Dont’s (in my opinion and what do I know?):

  • Know your blog’s ‘flavor’ and mission, and do NOT contradict yourself when writing. Decide up front what your overall tone and stance is, and stick by it.  Likewise, if you are writing a guest post, understand the brand of the blog you are writing for and adhere to it!  You can find me writing for Modern Mom, StartUpNation, and here on my blog – all 3 blogs have very different tastes, so I change my flavor for each one.
  • Do edit your blog!  That’s right – edit your blog the way you want it edited because it is your NAME behind the blog.  Make it the way YOU want.  Reserve the right to EDIT!
  • Do proofread extensively….not just spellcheck!  This is a fear that I have for my own kids who are growing up with spellcheck in their back pocket.  The spelling may be right, but the meaning all wrong!  Need help with this?  Ask someone to proof for you.

Just this week, I read a blog for a MARKETING/ADVERTISING person in which the word ‘complimentary’ was spelled right, but used WRONG. 

Spell check does not realize you may need ‘Complementary.’

  • Market to your audience!  Do post your blog to all the outlets out there – Facebook, Twitter, Linked In, Google +, but do NOT cross-post every one of your posts on each medium.  What belongs on Twitter, does not necessarily belong on Linked In.  Gain more attention, by effectively posting on each medium with a blurb that appeals to the audience you hold on that medium.

Do you want to try blogging? Have a Question? Post it here…or email me!  But, trust me – no question is silly… and, it is Back’nGrooveMom’s ONE year anniversary – make me feel special 🙂 Rachel

{ 20 comments… add one }

  • Judy Goldman October 17, 2011, 1:05 PM

    Happy Anniversary Back’ngrooveMom. Hard to believe!

  • Louise Edington October 17, 2011, 7:25 PM

    Hehehe – well I have to agree with you as a blogging coach except possibly with no 2. If a blog accepts blog posts then the writer should still be able to write in her/his own style. I refuse to change me for anyone!
    Louise Edington
    Breaking Through Online Frontiers
    Louise Edington recently posted..Table Rush: An Inspirational Sight!My Profile

    • Rachel Blaufeld October 17, 2011, 7:30 PM

      Thanks Louise – to an extent I agree….one should always write in their style, but they should think about what the blog audience is looking for….for ex: on my blog, readers want a personal touch and on startupnation, readers want useful info that is easy to use. I always use my colorful voice when writing, so recently when I was asked to write a review type post with very little emotion – I said no because it was the wrong place for me! RB

  • Molly Perry October 17, 2011, 9:20 PM

    Congrats on celebrating one year of your blog! You offer lots of good tips. The one that I really need to pay attention to is proofreading because I often feel a bit rushed. I find reading my blog aloud helps me catch the errors.

  • Julieanne Case October 18, 2011, 11:42 AM

    Congratulations on your one year blog anniversary. I so understand what you are saying on spell check. It can’t do the meanings. And sometimes an extra word where it should not be changes meanings too.

    Julieanne Case
    Always from the heart!

    Reconnecting you to your essence, joy, vitality, youth.| Healing you from the Inside Out |Reconnective Healing | AgeLoc Skin Care | Pharmanex Supplements

  • Susan Berland October 18, 2011, 11:48 AM

    Congratulations, Rachel. I’m impressed that you even know when the one year anniversary is! I guess I’d have to go back and find my first post to figure that out. You offer some good tips. My favorite is about proof-reading. No, maybe it’s about editing. I sometimes read blogs that are so long they put me to sleep! Both are important because it is the only way people get to know you. It is, in fact, your professional image. Happy Anniversary and here’s to many more!

    Susan Berland
    A Picture’s Worth
    Susan Berland recently posted..After retirement, do you still need to plan for the future?My Profile

  • Rick CLemons October 18, 2011, 12:03 PM

    A perfect set of tools that is concise and easy for anyone to appreciate. The flavor and mission or the most important elements in my book. Because with knowing the flavor and the mission of your blog, you won’t know who you want to talk to as your customer…but it is kind of one of those chicken before the egg scenarios.

  • Vicki Dello Joio October 18, 2011, 2:42 PM

    Happy Anniversary. Glad you came up with these easy to do tips. I think one of the hardest challenges I face is compartmenalizing my voice according to different audiences, although I totally understand it in the context you are recommending. It may be that I am just so new to blogging and vlogging that I don’t know the range and how to separate it yet…I do have a question—what do you mean in item 1 when you say contradict yourself? What would be an example of a contradiction?

    btw, is it me, but is there a typo or did you want your final item to also numbered as #1?
    Vicki Dello Joio recently posted..A Natural Remedy for Stress: Part Two—PresenceMy Profile

    • Rachel Blaufeld October 18, 2011, 2:57 PM

      Thanks Vicki — Thanks for calling that to my attention — the links from the sites (modern mom, startupnation) that I listed were pushing the margins causing the spacing to go from 3 to 1 — weird! It was not like that in the preview and when I tried to fix it, the whole post became elongated — I had to remove the links! whew!

      As for contradicting yourself, if your blog is written for a particular niche or in a particular style, do not go against it and write about something or some way that does not sync up? make sense?


      • Vicki Dello Joio October 18, 2011, 3:26 PM

        ahh, formatting. the bane of my life! Yes, makes sense if it is out of context don’t dp it. Would still ove an example of something you would call a contradiction. Thanks, Rachel!
        Vicki Dello Joio recently posted..A Natural Remedy for Stress: Part Two—PresenceMy Profile

        • Rachel Blaufeld October 18, 2011, 3:58 PM

          Hi Vicki – A contradiction in my case would be if I wrote a post in a very formal, let me tell you how it is tone — like a dictator — when my style is more self-deprecating and involving the audience.
          Or….if I declared that there is no way for busy moms to be healthy/fit when my core belief (mission) is that there is a way to fit it all in….does that make sense? RB

  • Donna McCord October 18, 2011, 6:33 PM

    Kudos to you on your one year anniversary! I am impressed with all you have done and learned and now are offering to share with others. Blogging is relatively new to me and I have learned a ton about it through SNCC, but it is always worthwhile to have certain concepts reinforced and other new concepts learned from fellow bloggers. I like what you are emphasizing about the proofing…there are quite a few blogs I have read where the writer did not seem to take the time to check spelling or proper word usage, and for me, it kind of detracts from the experience. Wishing you much more success in all you do!

  • Renee Horaney October 18, 2011, 6:45 PM

    Nice post, Rachel. I started my blog this summer. I need to give it a lot more thought. I’ll keep your suggestions in mind. Congratulations on your 1 year anniversary. Love the background!
    Renee Horaney recently posted..Comment on Moving from Fear to Faith by Vicki Dello JoioMy Profile

  • Pat Zahn October 19, 2011, 1:23 AM

    Happy Anniversary to your blog and Happy Birthday to you! I’m not really a writer by trade so all I know how to do is write like I talk. (I do try to be less verbose to keep the word count down though…hehe) I originally started blogging in 2009, but didn’t get going ’til summer 2010, so I’m just a little over a year old too!
    Pat Zahn recently posted..Family Scrapbook – When are you too old for Birthdays?My Profile

  • Laurie Hurley October 19, 2011, 11:49 AM

    Wow, It’s been a year already! Well, congrats first of all and pat yourself on the back, girlfriend. Blogging tips – agree with them and cannot agree more with the last one. Show up on all sites for sure, but not in the same style all the time. Change it up – keep your message but speak to the processing style of the audience – Linked In, very different from Twitter, huh? So happy you are out there spreading your message and I’m still waiting to see the braduct – when and where??? I’ll be watching!! So glad you joined us this week!
    Laurie Hurley recently posted..Forty Minutes That Upleveled My Business PlansMy Profile

  • Wendee Neilson October 19, 2011, 4:50 PM

    Interesting ideas. I’ve struggled with this my whole life. I love to write, but I was alway critisized by my mother who was a teacher that I had poor grammer, sentence structure and spelling errors. I stopped writing for the longest time, but in the last two months have started a blog. I think my structure is good, I think the spelling errors are fixed, but I can’t worry about that because it’s more important in expressing myself and hopefully reaching those women who struggle with similiar issues as I had. I’m trying to have fun, have it light-hearted that shows my vulnerability, while sharing my story mixed in there. I just want to show up without someone policing my mistakes, to me that is taking the fun out of it. But I do respect those who like things perfect.

    • Rachel Blaufeld October 20, 2011, 1:05 PM

      Guilty as charged! Maybe I need to be a little less perfect? RB

  • Rowena Starling October 20, 2011, 12:31 AM

    I am blogging to a small degree and will increase it over time. Currently thinking about themes and such. Happy Anniversary!
    Rowena Starling recently posted..Top 20 Tips for a Better Relationship with Your Teen #19 by Rowena StarlingMy Profile

  • Nicole October 20, 2011, 8:40 PM

    Just wanna say that I finished writing for that longest time, but in the last 2 months have started a blog. I do believe my structure is good, I believe the spelling errors are fixed, however can’t concern yourself with that because it’s more essential in expressing myself and hopefully reaching those women who have trouble with similiar issues when i had. I’m wanting to have some fun, have it light-hearted that shows my vulnerability, while sharing my story combined in there.
    Nicole recently posted..LoveNuts Love BlogMy Profile


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