This morning, I am prepping to speak on the Importance of Blogging for Small Business tomorrow. As I am just putting the finishing touches on my presentation and making some last-minute notes, it occurs to me: After someone decides they ACTUALLY want to blog, the next question is always, “What tools do I use?” While, I can’t giveaway my talk for tomorrow, I can say, blogging builds your brand and establishes YOU as who you are and what you do. Period. Get a blog! Heh!
I am going to be nice, so here is a quick cheat sheet to get you down the road of blogging:
WordPress.com – is a great, free platform that I bet just about anyone can use and understand on how to set up a blog. This is a fabulous jumping off point to test the waters and see how you like writing and sharing your expertise. There are limitations in modifying themes and working with advertisers so some opt to self-host at a later point. The good news is anything that you start on wordpress.com can easily be exported to your self-hosted site. This is why I say it is a great way to dive in.
WordPress.org – is my rec for building a self hosted site. As they say, “Find a Host, Download and Install WordPress, and Read Documentation.” That is really all it is…1, 2, 3.
Tubu Internet Solutions is where to go if you still need to grab your domain or a host for your site. Pittsburgh-based, but serving people far and wide, Tubu has fantastic customer service. Believe me – this is crazy important.
Facebook, Twitter, Google +, Linked-In, Pinterest – YIKES! Being social can be exhausting, but you have to share your blog posts, so I recommend concentrating on 2 outlets at first and build your audience and engagement.
Buffer – Pre-arranging tweets and updates is an easy way to condense time spent on social media. Lately, I am digging Buffer mostly because their analytics are easy to understand. There are a few others out there like HootSuite and Tweet Deck, but I think Buffer makes for a good starting point because it is pretty easy to use.
Readers – Once you get a few readers, even if it is only a few: cherish them. They will be the people who bring other people to your blog, comment, and engage with you.
Got it? Time to get started….Comment below with questions or suggestions.