As I start
writing typing this, I think to myself: What is the point? It is currently a gorgeous day at the end of July? Who the F is going to read it anyway?
Then, I remind myself THAT exactly what I am writing about here and encourage my fingers to keep moving on the keyboard. What is IT precisely that I am trying to string together here, you ask?
The importance of keeping it real, staying true to your own written word, and of course, keep the verbage flowing no matter what. In a nutshell…What is at the heart of the blog.
Last week, I caught a post on Blogher on why one blogger keeps writing despite low stats. Nichole (Butterscotch Sundae) discusses what she learned from other big number bloggers like Katherine Stone and concludes that she is not ready to walk away from “her little corner of the internet” no matter what her current stats are. Mostly because she has created that little corner with her memories, stories, connections, and HER written word. KUDOS.
So, in a time when approximately 1 in 4 people (my own stat) I meet want to start a blog and they want to be Kristen Chase or The Bloggess like yesterday, it is important to recognize that just does not happen. Many of us blog because we want to record our trials and tribs, others do because we love to write and leave our mark in our small section of the web, and others do it for the free shit. I will admit it, I really love some of the free shit…especially the Vaseline Spray and Go Moisturizer, but the freebies come and go.
Shwag flows in and out of my life as quickly as my preteen son changes basketball socks and that is OFTEN. Full disclosure: Since the start of the blog, I have always struggled with accepting products, writing sponsored posts, etc. Every few months, I am swayed into giving it a try for this person or that, and then I think: I suck at this. I sit on the bleachers watching my kids playing basketball and wrack my brain trying to figure out how to weave Trojan lubricants into a meaningful post. It just never comes out right for me.
Don’t get me wrong. I think there are a lot of people doing this well and doing it right. Needles in a Haystack and all; Classy exceptions compared to all the shlock on the net. Cool Mom Tech provides reviews on new and relevant tech stuff for moms in a way that is real and authentic. Jessica at Found the Marbles highlights ways to get involved with non-profits and do-good opportunities that makes me want to do each and every one because I believe in her words. Michelle, locally in my backyard at Burgh Baby, makes me want to be a better person. A writer who only strikes the keyboard with words that actually mean something. To quote Michelle, “I am not a brand,” but just a mom who loves the written word and engaging with people all over and share opnions.
I see a small crop of up and coming bloggers paying attention to what is happening out there and going the honest way. Then, there are the others who want to go here for free and make mula talking about it to their two followers on Twitter and basically have no regard for what it takes to build a community (not an audience). I am jumping down off my soap box now.
I will leave you with this. A few weeks ago, I was approached my the cutest company about celebrating Christmas in July. They had the most adorable infographics and fun ideas, and I really WANTED to make it all work. It was just down right fun and festive, but the thing was – the products for review were Christmas things. Guess what? I don’t celebrate Christmas, so it was obviously going to be pretty much NOT authentic, but I liked it so, so much. I wanted to give it a whirl, but finally I said, I am Jewish so not sure I can spin this.
In the end, it felt so good to leave it while keeping it real. ( AND, I just sneezed (bless you) on the truth.)
Bringing it back full circle, numbers do not mean anything unless you are being real, and I don’t think there would be one person who would dispute that Katherine Stone is always real. She is real and true to herself and her written message, so she is successful. I am pretty certain that this did not happen overnight either.
So, keep writing or start a blog with eyes wide open. Do you keep yourself WIDE, WIDE open to who you are? Why you do what you do?